Blackmar Consulting
Blackmar Consulting provides investment management software and services for Family Offices, Independent Wealth Managers, Institutional Banks, Endowments and Foundations. Their mission is to help finance businesses operate and grow in a streamlined manner. The Blackmar team is based out of Los Angeles, with offices in New York, and Park City.
Problem
Blackmar Consulting provides investment management software and services for Family Offices, Independent Wealth Managers, Institutional Banks, Endowments and Foundations. Their mission is to help finance businesses operate and grow in a streamlined manner. The Blackmar team is based out of Los Angeles, with offices in New York, and Park City.
Solutions
After working with the Blackmar team and understanding their needs, we have created a custom identity system, as well as documentation and tooling. In doing so, Blackmar now has a strong, meaningful visual identity.
Inspiration
Blackmar took their name from the chess move known as the Blackmar-Diemer gambit, a well-known opening strategy. The name fits perfectly with Blackmar’s goal of providing strategy and direction to their clients from the outset of their relationship.
The chess motif inspired several elements of the design, but because Blackmar is a Fintech company, we also wanted to call out the fact that they use technology to propel clients forward.
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